Take advantage of new technologies to go where your audience goes.

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You've seen QR codes in consumer goods marketing. Smartphones can scan the codes to open a web site or save a contact. If QR codes are not a part of your campaign (be it print, email, web, or all three), re-think your strategy.

Scan this code for our contact information.

Cool apps abound. Many are really useful, too.

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If you have location-based data, why not map it? Chances are, your data is being accessed on a mobile device, making visual mapping especially useful. With basic web technologies, your data can be plotted on Google Maps. We'll show you how.

 

Is your digital communications strategy an afterthought?

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Too often, communications plans are not designed to maximize digital technologies. Traditional media content is re-purposed for the web, resulting in a brochure site and missed opportunities. We advise our clients to take a step back, look at the big picture, and ask: Is our strategy tailored to the medium? Read our Five Essential Points for communicating online.

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Public affairs. Advocacy. Associations. Communications. Ad networks. Search engine optimization. Social media. Custom application development. Branding.

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Want to expand your digital reach?

Send us your RFP, or let us share our ideas for improving your online campaign. No obligation, really.

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Latest News

Atwitter Over Google Search Plus Your World

January 11, 2012

Why is Twitter so upset about Google’s new Search plus Your World? Should Google+ users be?

Simple QR Code Marketing

October 13, 2011

Consumers love their smartphones. And what’s more fun than scanning bar and QR codes to comparison shop and exchange contact information?

Online Privacy, Part Two

August 12, 2011

Follow-up to Online Privacy: Where’s the Outrage? Now LinkedIn is taking heat for opting in all users to its advertising program. Will social sites ever learn? Will users?

5 Essential Points for Communication Online

March 21, 2011

Is your content tailored for online media? Are you using the current digital tools to reach your audience? Are you measuring success? Read on.

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